Digital Marketing
Once your web site is complete it will need visitors - visitors who are genuinely interested in your site and who will take the next step and contact you or purchase your product or service.
We generate the traffic you need by optimising your web site for the search engines and directories. In order to add value to your business you must also direct quality traffic to your site. To do this, you need to promote your website via multiple, cost-effective channels.

Search Engine Optimization | Social Media Optimization | Pay Per Click Management | Link Building

Pay Per Click Management (PPC)

Pay-Per-Click Management consists of keyword selection, online ad writing, establishing target audiences, creating logical ad groups, building internal landing page content, directing visitors via call-to-action statements, conversions measurement with detailed analysis and reporting.

Pay Per Click (PPC) marketing helps many companies to more effectively broaden their exposure to those using the web. Two of the largest PPC providers are Google and Yahoo. They offer PPC programs that use keywords and key phrases to target a specific market
Segment.

Keyword Research
The foundation of any Pay Per Click campaign is your keyword selection - the words that you are going to be bidding on.
We can also include negative keywords in your keyword list. Negative keywords prevent unqualified click-through charges.

Pay Per Click Ad Copy and Configuration
With Pay Per Click ads, there are strict character limitations to follow so the text needs to be as powerful as possible.

Yahoo Search Marketing
We have all heard: Location - Location - Location! In Pay-Per-Click Marketing the mantra is: Position - Position - Position! The more search engines your listings appear on, the more customers you attract. And Yahoo lists your business in the search results on six of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.

Google AdWords Expand PPC Advertising Reach
AdWords helps you reach your Internet marketing goals, regardless of your company size. To maximize the number of times your ad is shown throughout the day, set your daily budget to the amount we recommend during the campaign creation process.

Other Pay-Per-Click (PPC) Providers
We do not recommend that clients consider utilizing other Pay-Per-Click providers' programs with Miva (formerly FindWhat), Kanoodle, Enhance, and Mamma.com. These sources provide lower cost per click options and the ads are served to variety of Search Engines.